Instagram is a platform where people connect with their friends and family and follow their favorite artists, celebrities, and brands.  Almost 90% of Instagram users today follow at least one business. Users can connect with others on Instagram more personally and discover new products and services from companies of interest.

On Instagram, users can easily start a conversation with a business by directly messaging them from their profile or messaging them on their posts. They can ask product-related questions they saw from their Stories or when browsing a Shop Catalog. 

Messaging can help create efficiencies across teams, find selling opportunities and build loyalty. When companies respond quickly to a customer, the communication feels personal, and it begins to build trust and loyalty, turning followers into long-term customers and advocates.

Managing conversations at scale has its challenges, however, That's what makes the Messenger API for Instagram so exciting! And Radiance Commerceis thrilled to include Messenger API support for Instagram in its Messaging Platform. You can now create Instagram bots and manage messages alongside other messaging channels like WhatsApp, SMS, and Facebook Messenger. 

Radiance Commerce can seamlessly integrate Instagram bots with your existing systems like CRM, Customer Support, Payment, Loyalty, e-commerce, and more. These integrations can provide valuable insights and data to build automated workflows, create personalized customer experiences, and improve customer satisfaction and agent efficiency.

Our Instagram bot can offload agents from daily repetitive tasks and refocuses them on customers with more complex inquiries. Our solution resolves many business needs and puts powerful tools that build engaging, interactive messaging experiences that support different purposes in the hands of marketers, sales, and customer service teams.

With Radiance Commerce, you can build automated workflows based on Freeform text, Natural Language Understanding, or from a predefined set of options that let people tap to navigate through their journey quickly. We help you create a feature-rich experience for customers and set expectations of available options on how they can start a conversation and get the information they are seeking with ease.

Companies can address high volumes of messages by automating responses for FAQs or triage conversations before routing them to the appropriate team. And with Radiance Commerce automation, handover protocols become a smooth operation for agents. When a person needs to connect with a live agent, we can ensure a seamless transition, no matter where they are and what device they are using.

In addition, Radiance Commerce can use the Messenger API for Instagram to launch highly engaging content that encourages people to interact and even complete a purchase right within the Messenger. Content like product carousels with categories to select from, fun quizzes, surveys, or coupon promotions. These are all highly visual and come with buttons that people tap on, taking them to the next step.